Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
The waste created by fast fashion is so staggering in scope that it’s nearly impossible to visualize. That’s prompting innovative brands to chart a new path forward—one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system.
Brands such as SuperCircle, For Days and Evrnu are developing new models to educate industry players and shoppers about the benefits of circularity. But the reality is that, without curbing fast fashion production, reducing overall textile waste will be incredibly difficult.
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