While the design has changed over time, a carrot has been part of pickup and delivery service Instacart‘s logo since it launched in 2012. The vegetable now serves as the centerpiece of a limited-edition capsule collection the company is releasing, created with California-based streetwear designer Anwar Carrots to celebrate its 10th anniversary.
The Instacart by Anwar Carrots Collection features products like a tote bag, water bottle, long-sleeve T-shirt and bucket hat. Only 100 items will be sold, and they’ll be released through the livestream shopping platform NTWRK
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