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Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use.
To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with names related to challenges those with psoriasis may face, such as Flakey Bakery and Can’t Wear Black With Plaques. Users can tap the screen to jump over obstacles that appear from these stores, like croissants and black turtlenecks.
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