When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive.
Actor Rainn Wilson (The Office’s Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business’s “Next Level Network” campaign on his Instagram and newly minted LinkedIn profile.
Wilson and AT&T used LinkedIn to announce the actor’s new company—Dream With Rainn—before airing a teaser during the Sunday broadcast of The Masters’ final round on CBS.
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