In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment!
Morsel #1: KFC Opens a Pop-Up London Pub
Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with a weeklong activation named The Colonel’s Arms.
With the World Cup well underway, the pub was created as a hangout for lucky guests who bagged exclusive tickets as a promotion for the company’s delivery service.
Externally, the pub was KFC-branded as a “chicken house” with the Colonel on the windows; it even had chicken buckets hanging outside as planters.
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