How Honda Aims to Overcome EV Knowledge Gaps Through Educational Marketing

With the launch of its new electric models, Honda aims to learn from lessons of the past year

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the U.S. this year.

As Honda gears up to launch its all-electric Prologue SUV and Honda-owned Acura plans to release its all-electric ZDX, the company has put a lot of work into training dealers, drive events, targeting the right consumer segments and developing online resources for prospective EV converts.

“We’ve

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in