Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with “Jenny From the Block.”
In “Love More Jennifer Lopez,” the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic “vibing” to her new single, “Can’t Get Enough,” from the Dolby Atmos system in their Mercedes-Benz.
Produced in-house by Dolby and shot by Grammy Award-nominated director Colin Tilley, the mini-music video pays homage to Lopez’s 2002 smash hit, “Jenny From the Block,” while also feeling reminiscent of the famed freeway dance number in the opening scene of 2016 movie La La Land.
In a feat of cross-promotional prowess, the spot manages to highlight the brand’s partnership with Mercedes; Lopez’s single; her forthcoming album, This Is Me … Now; and its Amazon Original film...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in