Augmented Reality Advertising News

Chronic Cellars Brings Skeleton Mascot to Life as AI Sommelier

People can ask the character questions in augmented reality

a purple chronic cellars label and the skeleton mascot in a purple vest answering wine questions — Wine drinkers can chat with a talking skeleton called Purple Paradise.Chronic Cellars

By Brandy Shaul

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To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic’s skeleton character, Purple Paradise, who has been turned into an AI sommelier.

Rock Paper Reality worked with Niantic’s 8th Wall AR platform and AI character engine Inworld to create the experience. People can view Purple Paradise in a virtual environment, as well as in AR, and ask questions about Chronic’s product line, recipes and more.

While

Brandy Shaul

@blshaul

Brandy is a freelance writer for Adweek covering augmented reality.

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