In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play.
The global bike market, according to SkyQuest Technology Group, will grow over the next five years by 6.1% to $89.8 billion as more people move away from cars for various reasons.
Now in 46 countries and producing 100,000 bikes a year, the U.K’s largest bicycle maker, Brompton, is on an awareness-building mission. A global marketing campaign and new creative platform, “ab ra ca dab ra,” are just the start.
“We’ve got different levels of awareness throughout the world,” global marketing director Shelly Pearce told Adweek.
