Trolli and Halo Infinite Make a Sweet Team for Limited-Edition Candy Packs

Special packaging signals a loaded sweepstakes supporting amateur gamers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Last year, Ferrara Candy’s gummy brand Trolli teamed up with Microsoft to celebrate the 20th anniversary of the Xbox gaming console by giving away 20 custom Xbox Series S bundles and showcasing some of the system’s biggest titles such as Halo Infinite and Sea of Thieves on the brand’s packaging. Now the confectionery brand is building on that partnership by releasing four limited-edition Halo Infinite packs for its Sour Brite Crawlers, Sour Bursting Crawlers and Sour Gummy Creations.

The packages depicting Halo characters are available in grocery, drug, convenience and mass retailers nationwide beginning this week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in