The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation.
Snapchat users will be able to find their way around the festival grounds in augmented reality through Snap’s AR Compass, a 3D map highlighting key locations at the event.
The AR Compass will also enable people to locate their friends and use a Festival Planner to organize their time at the event.
For the first time, Snap’s AR Compass will also include a sponsored featured location: Coca-Cola’s Coke Studio, the beverage giant’s global music platform.
“Coca-Cola
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