With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday.
According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the “black” and a bellwether for holiday sales. That’s up 7.5% in the U.S. year-over-year. In October, 2022, the U.S. inflation rate sat at 7.75%. Last month, it was 3.24%.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in