'Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending?

This year, luxury and value marketing can comfortably coexist

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At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there’s the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin Co. has its own version of a brown leather coat—the Blade Toscana Sheepskin model—for $1,595.

Walmart’s doing well headed into the holiday season.

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