Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leading safety footwear and apparel brand Red Wing Shoe Company has a history of supporting workers that stems back to 1905. For Labor Day, the brand believes the work done by trade workers in America should be celebrated especially on Labor Day.
To emphasize this, Red Wing will not offer its products on sale for this year’s Labor Day holiday, bucking the longtime popular consumer trend.
“Labor Day is a meaningful and important holiday for the people who keep our world moving forward,” said Dave Schneider, CMO of Red Wing Shoe Co.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in