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It’s no secret NFTs are redefining how we think about creativity, community and ownership. As brands embrace these opportunities, they must also juggle the challenge of rethinking their approach to digital marketing in order to effectively succeed in the newest version of the web.
Spencer Gordon, vp of connections and draftLine at Anheuser-Busch InBev, stopped by Adweek’s Social Media Week for a conversation on how Anheuser’s global brands are finding success and learning from its Web3 projects.
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