How Clif Bar Shows Up Thoughtfully as a Sports Sponsor

A youth charity event showed how athletes and brands can drive a sport's culture and growth

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There are a couple of ways to learn how to ride a half pipe or bowl when you’re new to skateboarding. 

You can start at the bottom, rolling from ramp to ramp as you build speed and eventually make your way up to the coping edge at the ramp’s summit. Or you can start at the top and just drop in.

Jordyn Barratt won her first X Games medal at age 17. Five years later, she was among the first athletes in the world (and one of just 10 from the United States) to compete in skateboarding events at the Tokyo Olympics.

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