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On today’s episode, Adweek’s former chief content officer Lisa Granatstein sits down with NHL’s chief marketing officer Heidi Browning.
Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. Based in San Francisco, Browning is responsible for executing the NHL’s growth marketing strategy and for deepening fan engagement across digital and traditional channels. Over the past five years, Browning’s mission has been to bring human moments into hockey, helping to make the NHL special to fans, players, and front-office colleagues.
During the conversation, Browning discusses the leadership lessons she has learned from different stops along the way and how she lives by a business ethos worth embracing – “lead with positivity, humor, and humility.”
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
