With Travel at the Fore of Modern Wellness, Away Takes Flight

The travel brand is expanding its product line and opening more stores

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With a career that has included stops at Madewell, J. Crew, Victoria’s Secret and Talbot’s, Laura Willensky saw post-pandemic travel as just the challenge she needed.

“I was very optimistic that there would be a recovery, and that this would be an interesting time to drive that forward,” said Willensky, now 18 months into her role as chief commercial officer of travel brand Away.

The privately held retailer saw a “rocket ship” rise beginning in 2016, resulting in a 2018 cover story in Brandweek magazine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in