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The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate+, formerly StarzPlay, is focused on driving through its international campaign showcasing how its content affects the hearts and nerves of thrill-seeking viewers.
A 360 campaign from adam&eveDDB, which won the project to relaunch the Lionsgate Entertainment-owned platform earlier this year, will be lead with a 60-second spot that blends real life with suspenseful scenes using animated graphics to showcase the adrenaline-fueled, belly laugh-inducing, heart-stopping entertainment available.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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