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The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that’s where things began with Oliver Group, the BrandTech Group-owned marketing consultancy.
“We just became an extension of what they were doing as brand marketers,” said Kristi VandenBosch, president of Oliver US. “It was a very fast path to trust and acceptance,” she added.
The remit from Bayer saw Oliver Group hired in 2018 to manage and improve marketing creative.
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