Emerging Technologies

Coca-Cola's Holiday Campaign Gets a Generative AI-Powered Makeover

Create Real Magic is a holiday card generator featuring some of its most iconic assets

three holiday images featuring coca-cola colors and logos — Create Real Magic uses GPT-4 and Dall-E 2.The Coco-Cola Company

By Trishla Ostwal

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Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign.

The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks people can experiment with holiday-themed content, from selecting images to personalizing holiday greetings through generative AI-driven text capabilities, shareable across social platforms and WhatsApp.

“We

Trishla Ostwal

Trishla is an Adweek staff reporter covering tech policy.

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