Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad.
The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the call is answered, the Lens will virtually transform users into the green Slimer ghost through augmented reality. A version of the Lens without the fake video call is also available.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in