Rémy Martin’s partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist’s latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that’s been in sync for more than a decade.
The global campaign, titled “Life is a Melody” and created by agency Fred & Farid New York, launched this month with a video featuring the celebrated singer and dancer in a clever ode to music. The spot follows the artist, also known as Usher Raymond, on his creative journey as he writes his next hit song, tries new dance steps and literally rolls wherever the vibes take him, with the brand’s 1738 Accord Royal and XO bottles serving as muses.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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