Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show.
The new multi-year partnership will debut at the upcoming Big Game, scheduled to air on Fox on Feb. 12, 2023.
“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world—through the intersection of music and technology,” Nana-Yaw Asamoah, the NFL’s svp of partner strategy, said in a statement.
In the coming months, Apple Music intends to release additional details of its halftime show plans via its various social media channels.
“Music
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in