Super Bowl Commercials

Aubrey Plaza Swears She's Having a Good Time in Mountain Dew Baja Blast Super Bowl Ad

The brand's first Big Game spot also gets a boost from fellow Parks and Recreation alum Nick Offerman

Aubrey Plaza in an elevator with freaked out people in a Mountain Dew Baja Blast Super Bowl ad — Aubrey Plaza touts the merits of drinking Mountain Dew while stuck in an elevator.PepsiCo

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm.

Earlier this year, PepsiCo announced that Mountain Dew Baja Blast—a favorite of Chalupa-stockpiling, Nacho Fry-chasing, Crunchwrap-decimating Taco Bell patrons for the past two decades—would be available in bottles and cans for the first time. That merited an extraordinarily wry ad for Super Bowl 58—created by Goodby, Silverstein & Partners—that only White Lotus and Emily the Criminal star Plaza could deliver.

While

Jason Notte

Jason is an Adweek staff writer covering the business of marketing.

Recommended articles