For National IPA Day, Firestone Walker Brews a Short Film on the Art of Hop Farming

Audiences will get a behind-the-scenes peek at the creation of the brand’s Hopnosis beer

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Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

With the need for a sustainable future for the industry overall at the forefront, brewer Firestone Walker is celebrating National IPA Day 2022 with the release of Hop Dreams, a short film clocking in at nearly six minutes.

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