From the main stage at Willie Nelson‘s annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the small audience gathered for his early set: “How’s everybody doing?”
A lanky, grey-haired man in the front row shouted back, gleefully: “We’re in Luck!”
Enveloped in near-constant clouds of barbecue smoke and weed, the rest of the onlookers chuckled—it was true. Nelson’s ranch, dubbed “Luck, Texas,” isn’t technically its own town. The property—home to buildings from the original set of 1986 Western Red Headed Stranger—sits about one hour west of Austin within the city limits of Spicewood.
Luck Reunion started in 2012, initially requiring all brand signage to be hand-painted.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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