Augmented Reality Advertising News

Snap Debuts New AR Tools for Creators at Lens Fest

Nearly 3.5 million Lenses have been built on Snap's AR platform

a series of surreal images floating on a dark background — More than 330,000 creators are building content on Snap's AR platform.Snap

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators.

Snap built a new version of its AR development tool, Lens Studio 5.0, which is now available in beta. The updated tool promises faster project loading times and includes the ability for multiple developers to work on the same project simultaneously.

Lens Studio 5.0 includes a new 3D face mask generator that combines generative AI and Snap’s face mesh technology.