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CANNES, France—The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree.
Tor Myhren, Apple’s vp of marketing communications, relayed a number of tips and insights he picked up while working within the world’s highest-value company and brand since 2016, as well as his previous stint at Grey.
His speech began with the mission statement “Agencies are forever,” while also offering his views on ways shops and their clients could work better together.
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