Professional Fighters League Elbows Its Way Into Combat Sports Spotlight

The mixed martial arts contender has a unique format, media deals and known talent to lure sponsors into its cage

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In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone’s attention. All of that experience only earns you more support when you finally win.

Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs and world championship—like team sports—would create more incentive for athletes while building better stories for fans. Audiences could follow the win-or-go-home playoffs, and champion fighters would get a $1 million prize atop their regular paycheck.

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