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On this week’s episode of Marketing Vanguard, we sat down with Cristina Kenz, chief growth and sustainability officer at Kraft Heinz.
During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle.
She also discusses the complexity of first-party data strategies, Kraft Heinz’s aims to read consumer behavior, creating agile strategies and implementing personalization at scale.
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.
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