Pizza chain Hungry Howie’s is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience.
Customers can scan a QR code on Hungry Howie’s pizza boxes and in-store cash registers to access the secret menu AR experience, which allows them to view the menu’s specialty pizza options in augmented reality. For instance, the Tie Dye Pizza is a standard cheese pie that’s been covered in different colors of edible glitter.
Once
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in