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Lauren Weinberg, global head of marketing and communications at Square, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Weinberg dives deep into her diverse career journey, how Square helps companies enhance their operations and essential advice for new business owners.
Weinberg is a proficient and goal-oriented professional with over 20 years of experience in marketing and digital media. She was named one of Brand Innovators’ Top 100 Women in Marketing for 2022 and is the bestselling author of her new book, Self-Made Boss.
Weinberg is also a Board Member of Emory University and the Mobile Marketing Association. Before Square, she was the vp of strategic media planning and consumer insights at Yahoo, vp of digital research and insights at MTV Networks and director of research at Advertising.com.
Key Takeaways
- 19:41 – 22:54 – Embracing technology – Despite the advancements in modern technology, some companies still rely on traditional pen-and-paper methods for their operations. Weinberg is dedicated to helping businesses of all sizes become more agile and adapt to the changing market. Her primary focus is to assist these businesses in leveraging Square’s platform to automate their operations, diversify their revenue streams and stay ahead of the competition.
- 25:58 – 28:31 – Leveraging emotional storytelling – Square utilizes organic channels to showcase different communities through storytelling. One of their notable series is “Black Owned,” which spotlights black-owned businesses and their contributions to the community. Additionally, they have featured various cities such as Austin, highlighting its LGBTQ+ business owners, and Denver, showcasing Latinx business owners. When it comes to its paid campaigns and digital channels, Square prioritizes streaming, podcasts and social media channels like TikTok.
- 36:57 – 41:18 – The complete guidebook for small business owners – With the rise of entrepreneurship, Weinberg and Jackie Reses recognized the need to provide assistance to new small business owners. Drawing on their experience as a former Square executive and conversations with numerous successful entrepreneurs, they have distilled valuable insights and best practices into their new book, Self-Made Boss. The book aims to guide small business owners on how to build and grow their companies effectively.
