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If there is one thing American Express innately understands, it’s how to foster and incentivize relationships and brand loyalty with its cardmembers.
As a sign of the financial services brand’s careful, constant courtship, it’s hosting Member Week, a curated and immersive list of experiences, discounts and perks being offered to its users from Oct. 10-14.
A continuation of its “Member When” campaign launched in May, Member Week will once again focus on providing unique offerings only accessible for a limited time and through American Express’s partnerships.
Each day will focus on different experiences: shopping on Monday, dining on Tuesday, entertainment on Wednesday, travel on Thursday and wellness on Friday.
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