Life in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category's Stuffy Image

"Skin Contact," Nomadica's biggest marketing push to date, comes from director-actor-producer Lake Bell

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Fans of orange wine—a fast-growing tipple that’s become a darling of social media and a must-order at trendy bars—may know about the production process that gives the antioxidant-rich beverage its name and distinctive color.

For anyone outside that cocktail loop, a short primer: orange wine is also known as “skin contact” wine, so called because it’s made with white wine grapes that are left in contact with their skins. The resulting shades of orange change as the fermenting time varies.

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