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Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years. In fact, a phenom on the opposite end of the personal interaction scale has taken its place: dating burnout.
So says Match in a new campaign from agency Mojo Supermarket launching in New York and Los Angeles with the tagline “Adults Wanted.” The out-of-home ads are meant to hype the app as a place where grownups already gather and serve as a recruiting tool for more of the same.
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