Let's Talk About Brand Podcast: Sustainability With Smakk's Katie Klencheski

How to make an impact that resonates with your customers

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

“Brand sustainability” means different things to different people, different brands and even different industries.

So what is it really, and how should your brand respond?

Katie Klencheski, founder and creative director of branding shop Smakk Studios, discusses what brand sustainability is and how companies can make a meaningful impact that resonates with their customers.