Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century.
In the lobby of Columbia’s headquarters at its campus just off Route 26 in Portland, Ore., longtime company president Gert Boyle’s face looks down on the lobby from a multi-story black-and-white image of her on a mountaintop. An oversized rendering of its “Tested Tough” label hangs from wires just in front of it.
Just
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in