As one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games.
It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament.
This year, the brand unleashed “Madness Loves Company,” a full 360 campaign that includes four spots from creative partner BBDO LA that will run throughout the games airing on both CBS and Warner Bros.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in