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If you take a few laps, learn the course and get a good look at your field of competitors, you’ll eventually determine what it takes to win the race—and if you have enough under the hood to get there.
This advice applies equally well to Formula 1 racing teams and their sponsors.
Since 2012, F1 has held its United States Grand Prix at the Circuit of the Americas (COTA) in Austin, Texas. Just as the organization’s revenue engine heated up, F1 was purchased by U.S.-based
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