Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.
Designed to raise awareness of the UN’s 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now pre-installed in 200 million smartphones globally.
Android users can “earn” around $0.05 for every ad they watch in the app, and that revenue is then donated to the United Nations Development Programme (UNDP), which splits the money between charitable partners and its own programs.
Another feature enables people to view ads when their mobile device is locked or charging, meaning they can interact with a greater number of videos.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in