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Diamond company De Beers has named Academy Award-winning actor Lupita Nyong’o as its brand ambassador, casting her as the star of a global campaign that aims to advance its commitment to uplifting women around the world, while introducing its first new platform in 75 years, “Where It Begins.”
Established in 1888, De Beers is involved in every stage of the diamond distribution process from sourcing and mining rough diamonds through to the crafting and sale of them as jewelry to clients.
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