Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years.
The Mondelēz International brand’s anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul of its marketing by agency VCCP and proved effective for the business.
The new version of that film tells the same story but moves subtly through the eras.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in