LL Cool J and Lainey Wilson Board Coors Light Super Bowl Chill Train

Droga5 takes the wheel of the Molson Coors beer brand's legacy party locomotive

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This year’s Super Bowl marks the return of the iconic Coors Light train, with LL Cool J and Lainey Wilson—as well as The O’Jays—along for the ride.

The original Silver Bullet Train debuted in 2005 and kept chugging through 2012 on the premise that overheated people everywhere should have access to a cold train of beer regardless of whether they were standing near tracks. While The Onion envisioned the disaster that such a train would wreak across the nation, ads posited that people from various walks of life—from commuters to hip-hop forefather/television detective Ice-T—could benefit from a trainful of cold, foamy refreshment.

This

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