Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you take a few laps, learn the course and get a good look at your field of competitors, you’ll eventually determine what it takes to win the race—and if you have enough under the hood to get there.
This advice applies equally well to Formula 1 racing teams and their sponsors.
Since 2012, F1 has held its United States Grand Prix at the Circuit of the Americas (COTA) in Austin, Texas. Just as the organization’s revenue engine heated up, F1 was purchased by U.S.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in