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If you had dropped by 713 Las Vegas Blvd. during the spring of 2010, you’d have caught a glimpse of the salubrious effect that a hit TV series can have on a place.
The History Channel’s Pawn Stars had made its debut in July 2009. Nearly a year in, Gold & Silver Pawn Shop—the real-life storefront business that anchored the show—had hit the jackpot.
From an average of 70 customers a day, the store was pulling in more than 1,000.
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