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Where there’s a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging.
A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. But instead of the request landing on a TV in a family’s living room, it doesn’t reach any eyeballs. On the backend, the device the ad actually appeared on resembles a smart refrigerator, smart watch or another Internet of Things (IOT) device.
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