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Tears aplenty flowed on Snapchat in 2022, as the platform’s most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut.
Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime.
Snap Inc. said it determined its year-end trends for 2022 through language detection technology on publicly posted Snaps.
The number of Snapchat Stories with music grew by more than three times in 2022 compared with 2021, and the top tracks included Vitamin A’s rendition of “Happy Birthday,” Justin Bieber’s “Yummy” and Glass Animals’ “Heat Waves.”
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