Jenny Rooney Joins Adweek as Chief Experience Officer

Jenny Rooney is joining Adweek as the company's first chief experience officer, creating new initiatives and building on existing partnerships to better serve the global marketing ecosystem. Rooney joins Adweek from her role as managing director of Black Glass, a marketing consultancy that supports executive level marketers. At Black Glass, she co-founded CMO House, a membership-only platform that provided advisory services for CMOs. Rooney may be best known to the Adweek community for the 10 years spent at Forbes as assistant managing editor, communities director and chair of the CMO Network. Before that, Rooney spent more than 15 years as a reporter and editor for publications including AdAge, Chief Executive and Business 2.0. "We are thrilled to welcome Jenny to Adweek as our first CXO," said Adweek CEO Juliette Morris. "She has a rare background as both an award-winning business journalist and a community builder. Her expertise and perspective will allow us to serve the global marketing community, from the classroom to boardroom, by creating new experiences and educational services." Supporting the next generation of marketers and inspiring them to apply their learning to this exciting industry is a personal passion.Jenny Rooney, CXO, Adweek "Jenny is a true thought leader in understanding the unique needs of the marketing industry,” added Ann Marinovich, chief content officer at Adweek. "I am beyond excited to work with her on best-in-class content and experiential offerings that will provide the entire marketing ecosystem insight and resources to drive the industry forward." Ahead of today's announcement we caught up Rooney to learn more about this new role. Adweek: What excites you about the chief experience officer job, and what do you want the community to know about this new role?Rooney: I'm most excited about how this role will benefit the people responsible for creating some of the world's most innovative brands and fueling business through marketing—in all facets of the industry. With visibility across the component parts of Adweek, my role will be to architect the experience of engaging with Adweek through a new level of cohesiveness, relevance and personalization in all that we do, serving the global marketing community, driving the industry forward and bolstering Adweek as the unparalleled resource for now and into the future. For the last 15 years you've focused on executive-level marketers and have seen the evolving role of the CMO up close. What are you hearing from marketing leaders today, and how will this new role serve them?Because the marketing practice is transforming so dramatically so quickly, marketing leaders need access to the cutting-edge of content, insights, education, experiences and each other—in real time. This is critical so that they can make informed, confident decisions as pivotal members of the C-suite. In concert with the broader team, the CXO role will ensure that CMOs—indeed, the entire marketing ecosystem—can easily obtain what they need, when they need it. You came up through the journalism ranks at Forbes, AdAge and other business publications. What from your editorial experience will help you in this new role?I think it’s foundational. Starting my career as a reporter and editor provided me with a front-row seat to the people who power and the dynamics that underlie the entire marketing, advertising and brand ecosystem. Engaging with thought leaders, creative visionaries, innovative entrepreneurs and others in this space over decades has given me the opportunity to see how the industry has evolved: where it's been, where it is now, and where it is going. I have an appreciation for how high-quality journalism must inform all that we do across touch points. You have successfully moved from reporter to editor to entrepreneur to thought leader, building businesses along the way. What accomplishment makes you most proud?I'm very proud of the innovative new model of CMO-first consulting and advisory built with the talented individuals at Black Glass. I’m also proud of my role in this industry as someone who has a lens across and relationships with the many people who drive it, which enables me to see trends and patterns that inform valuable initiatives and programs. And I’m proud of the work I’ve done with business schools and universities, bridging marketing practice with marketing education in ways that are mutually beneficial and at a time when it is needed most. Supporting the next generation of marketers and inspiring them to apply their learning to this exciting industry is a personal passion, and I look forward to doing more of that. What's job No. 1 when you join us?Signing up for my free subscription! Truly, my job is to work with the amazing team at Adweek, particularly Juliette Morris and Ann Marinovich, to elevate, inspire and bring a new level of experience for those who rely on us and those who will soon rediscover all that Adweek has to offer. It's an incredibly exciting next step that I'm honored to take.

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Jenny Rooney Joins Adweek as Chief Experience Officer

Leader, builder and connector brings new role to expanded community offering

Chris Ariens

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