Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Reddit welcomed the first four alpha partners into the process of building out its Ads API (application-programming interface), the first step toward an eventual Marketing API ecosystem: adMixt, PMG, Sprinklr and VidMob.
The platform said its Ads API will benefit both enterprise clients spending at scale, helping them streamline their spend, and self-serve advertisers, giving them a more seamless process.
Reddit added that its alpha partners will help advertisers measure creative efficacy, as well as automate, scale and optimize their campaigns to drive increased usability, efficiency and functionality.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in